express your values in your praxis
So what glitters, turns to gold.
We help colorful solopreneurs give shape and strength to the elusive elements of their business praxis so what glitters turns to gold.
Connecting the dots can make a seamless process out of disparate parts. Constructing your space can help you break apart assumptions and unlock potential. Choosing your adventure empowers you analyze your context and make formative decisions. Coloring your world brings your personal and professional values to bear on the multitude of options available at any business owner’s fingertips today.
Connect Your Dots
Construct Your Space
Choose Your Adventure
Color Your World
Join Our Headspace
We sponsor a podcast! Hosted by Jessica Matthews, How I Create Me is a podcast for creatives thriving in the commercial world. We explore divergent productivity + celebrate remarkable humans.Listen Now
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It's a riff on an old school "fortune teller" or "cootie catcher," an origami game of questions + answers with fate. The Frame Brain's iteration, a Clover Catcher, is a meditative decision-making tool designed to ground the user in their business values while choosing a path for their business praxis. Clover means prosperity, abundance, success--you get the drift. Ideal for Quarterly / New Year planning.Book a FREE consult
Hear Our Clients
I felt like a bucket full of ideas (randomized)—But that’s not the same thing as clear vision + a coherent plan. I knew I had greater value to give my own clients, but I was unsure of how to articulate it.
Jessica synthesized the creative and artistic with how she presented her analysis. For me, metaphors matter. Images matter. Non-linear exploration matters.
The process is a true conversation full of our own original thinking, and the answers emerge.
Jessica’s clear recommendations differed from where I would have landed in my own head.
Now, I have a clear understanding of how I can reorganize my work around the foundation of the greater value I can offer my world.
Hear Our Clients
As someone who took the plunge into working for herself at this moment (finally!) I’m so thankful to have Jessica in my corner! As a creative, I was filled with so much self-doubt about handling business processes.
Working with Jessica has given me such confidence!
I used to freeze up at proposal or invoice time, but Jessica really instilled a sense of surety in me by breaking down processes tailored to how I work and what I want to do.
As a former 9-5 worker, this all felt so alien and out of reach, but Jessica is the most heartwarming and focused thought partner.
I personally feel like a huge weight is off my shoulders. I feel more confident to approach prospects with my business, and I can stand by my work product.
Hear Our Clients
I love the fact that I can pass things over to Jessica, and she can solve problems better than I can.
As an entrepreneur serving international clients and managing creative teams across continents and oceans, I can’t tell you how valuable that is!!
Thank you for being you, Jessica.
Explore Our Work
We offer 12 distinct products that scaffold together, from DIY to fully proprietary, to produce the shape and strength you need to support your business praxisBook a free consultation
downloadable DIY guide to organizing common elements of business praxis, e.g. outline of recurring posts on social media vis-a-vis your sales and marketing goals
work·book | \ ˈwərk-ˌbu̇k \
1: a worker’s manual
2: a booklet outlining a course of study
3: a record of work done
4: a student’s book of problems to be solved directly on the pages
5: a single computer document that contains multiple associated spreadsheets
spiral-bound daily schedule with a layout specifically designed to make your time matter; DIY instructions included, customization + coaching available upon request
plan·ner | \ ˈpla-nər \
1: a person who plans something // a party planner // a careful planner
often : one whose job is to create a comprehensive or systematic plan or design within a particular field or for a particular project
2: something (such as a device, program, or notebook) that provides a schedule and is used for planning activities, travels, etc.an online trip planner, a monthly/daily planner
self-assessment tool or client-facing survey, e.g. end user experience
quiz | \ ˈkwiz \
1: the act or action of quizzing, specifically : a short oral or written test
2: to look at inquisitively
3: to question closely
DIY itemization of business assets or products for the purpose of securing or selling, e.g. fill-in-the-blank worksheet to organize your digital media and social platform handles
cat·a·log | \ ˈka-tə-ˌlȯg , -ˌläg \
1: list, register
2: a: complete enumeration of items arranged systematically with descriptive details // a catalog of the company’s products
2b: a pamphlet or book that contains such a list // a mail-order catalog // a university catalog
2c: material in such a list
customized file formatting or layout to increase automation of repeated business tasks, e.g. MailChimp email design for weekly blog send to your readers’ inboxes
tem·plate | \ ˈtem-plət \
1a(1): a gauge, pattern, or mold (such as a thin plate or board) used as a guide to the form of a piece being made
1a(2): a molecule (as of DNA) that serves as a pattern for the generation of another macromolecule (such as messenger RNA)
2: something that establishes or serves as a pattern
customized development of boundaries, e.g. settings for a Calend.ly event type commensurate with scheduling best practices for your business
pa·ram·e·ter | \ pə-ˈra-mə-tər \
1a: an arbitrary constant whose value characterizes a member of a system
also : a quantity (such as a mean or variance) that describes a statistical population
1b: an independent variable used to express the coordinates of a variable point and functions of them
2: any of a set of physical properties whose values determine the characteristics or behavior of something
parameters of the atmosphere such as temperature, pressure, and density
3: something represented by a parameter : a characteristic element
broadly : characteristic, element, factor
4: limit, boundary —usually used in plural
customized evaluation, complete with written or verbal report, e.g. review of the websites and social media of your competitors in your target market and your business’ subsequent position
as·sess·ment | \ ə-ˈses-mənt , a- \
1: the action or an instance of making a judgment about something : the act of assessing something : appraisal
// an assessment of the president’s achievements
customized creation of descriptive objectives and their respective metrics, e.g. drafting contract verbiage to relate what your business intends to deliver to the client and how you will both know that you’ve achieved that delivery (NOTE: These metrics do NOT represent legal advice or legal binding of any kind.)
met·ric | \ ˈme-trik \
1: a standard of measurement
2: of or relating to (such) an art, process, or science of measuring
reference documents for easy use by your staff or clients, e.g. membership on-boarding packet; or staff policy booklet; or technical descriptions of how you conduct your business to make a profit (NOTE: These documents do NOT come with any trademarking or copywriting or legal registration of any kind.)
man·u·al | \ ˈman-yə-wəl , -yəl, -yü-əl \
1: a book that is conveniently handled
especially : handbook
// an instruction manual
2: the prescribed movements in the handling of a weapon or other military item during a drill or ceremony
// the manual of arms
written and visual report showing common characteristics of a provided dataset, e.g. recognizable traits of your ideal clients to use in planning your marketing strategies or demographic targets in your ad spends
pro·file | \ ˈprō-ˌfī(-ə)l \
1: a representation of something in outline
2: an outline seen or represented in sharp relief : contour
3: a side or sectional elevation
4: a set of data often in graphic form portraying the significant features of something // a corporation’s earnings profile
especially : a graph representing the extent to which an individual exhibits traits or abilities as determined by tests or ratings
5: a concise biographical sketch
written and visual report drawing conclusions or making recommendations based on a provided dataset, e.g. looking at your business’ Google Analytics, social media analytics, ideal client profiles, highest net profit clients, etc. to suggest new ideas for website content, product improvements, etc.
anal·y·sis | \ ə-ˈna-lə-səs \
1a: a detailed examination of anything complex in order to understand its nature or to determine its essential features : a thorough study
doing a careful analysis of the problem
1b: a statement of such an examination
2: separation of a whole into its component parts
3a: the identification or separation of ingredients of a substance
// a chemical analysis of the soil
b: a statement of the constituents of a mixture
3: a method in philosophy of resolving complex expressions into simpler or more basic ones
4: clarification of an expression by an elucidation of its use in discourse
1:1 personal sessions of active listening and active impartation such that you and your business acquire elements of our skill sets, complete with the attending artifacts (e.g. notes, slides, recordings, etc.)
coach • ing | \ ˈkōch-iŋ \
1: instruction, direction, or prompting
2: intensive training (as by instruction and demonstration)